Brand strategy

Positioning, messaging and the groundwork every design decision is built on.

Overview

Before a single pixel moves, we get clear on who you serve and what makes you the obvious choice.

Good websites start with a clear message. We research your audience and competitors, sharpen your positioning and write the messaging your pages are built around, so design and copy pull in the same direction.

Workshops
Competitor audits
Customer interviews
Messaging docs
Sitemaps

What's included

What is included.

Brand positioning

Define what you stand for and why customers should pick you over the next option.

Messaging & tone of voice

Headlines, value statements and a voice guide your whole team can write with.

Competitor research

A clear look at how competitors sell, where they fall short and where you can win.

Audience research

What your buyers need, what worries them and the words they use to search.

Content strategy

A page by page plan for what to say, in what order, to move visitors to act.

How we work

One team, three steps, no hand-offs.

Design

Research & UI/UX Design

We study your audience and competitors, then design every page in Figma around one clear goal: more enquiries.

Develop

Development & CMS Build

We build it on WordPress, Webflow, Shopify or Squarespace. Fast, responsive and easy for your team to edit.

Optimise

SEO & Conversion Optimisation

After launch we tune speed, technical SEO and conversions, so your traffic keeps turning into revenue.

Selected work

Websites we have shipped.

GIEC GlobalImmigration law

Veteran Medical OpinionsHealthcare

More services

Explore what else we do.

Ready for a website that turns visitors into clients?

WebPex designs, builds and optimises conversion-driven websites for growing brands. Tell us where your site is today and we will map out the next step together.