GIEC Global

Turning visa
questions into
booked consultations

Sixteen new service pages that took Design My Stairs to the next level.

Client

Industry

Immigration & migration law

Time Span

8 weeks

Headquarter

Melbourne, AU

About project

GIEC Global is a team of MARA-registered migration agents and immigration lawyers helping families, students and skilled workers move to Australia. Their old site buried the free assessment behind dense visa pages, so WebPex rebuilt every template around one clear action — start your free assessment — backed by real proof: 20+ years of experience, a 98% visa success rate and 290+ Google reviews.

Challenges & Solutions

Problem

Visitors arrived anxious and comparing agents. Visa information was spread across long, text-heavy pages, credentials like MARA certification sat in the footer, and the enquiry form was a generic contact page — so high-intent visitors left before speaking to anyone.

Solution

We put the free assessment in the hero of every page, surfaced MARA certification, team photos and the Google rating above the fold, and broke 10 visa categories into a scannable service grid with a four-step ‘how it works’ path. Location, team and visa templates share one component system, so new pages launch in hours.

Process

1 Discovery

Briefing & onboarding

Competitor audit

Visa journey mapping

2 Branding

Red & black refresh

Iconography

Social & billboard assets

3 Web design

Wireframes

Homepage & assessment form

Responsive layouts

4 Development

WordPress build

Form & CRM routing

Speed & SEO pass

Design system

/Font

/Main font

Plus Jakarta Sans

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 - & * @ ? ! / + ( , ; : )

Aa

Primary

GIEC Red

#c5100f

Primary accent

Black

#1a1a1a

Neutral

Mist

#f9f9f9

Results

1 Primary action

Every page now leads with the same free assessment form, instead of a generic contact page.

<10 min

To know your visa options

Every page now leads with the same free assessment form, instead of a generic contact page.

10 Visa categories, one grid

Student, work, tourist, parent, partner, business, PR, citizenship and more — scannable in one screen.

3 Breakpoints, one system

Desktop, tablet and mobile share one component library, extended to billboard and print.

Let’s discuss your next website.

My name is Atif, and I’ll help you define the right next step — audit, redesign or a full build.

Design

CMS Development

Optimization

Turning visa questions into booked consultations