About the project
- Industry
- Education
- Vocational Training (CFA)
- Services
- Web Design
- UX/UX
- SEO Strategy
- Timeline
- 20 days
- Website
Client’s Challenges & Expectations
Our Approach
STRATEGIC PLANNING & ANALYSIS
- Target Audience Segmentation: Developed dual-funnel pathways specifically tailored for "Candidats" (students) and "Entreprises" (corporate partners).
- Industry-Specific Keyword Research: Conducted SEO analysis focusing on the Roissy–CDG business hub to capture local search intent for vocational training.
- Competitor Benchmarking: Audited top French CFAs to ensure IEF’s unique "Recruitment + Training" hybrid model was the central value proposition.
- Certification Visibility Audit: Prioritized the placement of Qualiopi and state-recognized degree badges to establish immediate academic authority.
UX & CONTENT STRATEGY
- Interactive Training Catalogue: Designed a filterable course directory for programs like Tourism, Hospitality, and Logistics, making information accessible in one click.
- Candidate Sourcing Optimization: Built a streamlined "Deposez Votre Candidature" (Submit Application) workflow to reduce friction in the student enrollment process.
- Employer Value Hub: Created a dedicated B2B section highlighting success stories from partners like Randstad, Atalian, and Aviation Global Services.
- Resource Center Development: Implemented a news and updates section to keep users informed about changing apprenticeship laws and campus events.
UI & DESIGN EXECUTION
- Modern "Service Industry" Aesthetic: Used a professional yet energetic color palette that appeals to both corporate leaders and young professionals.
- Visual Trust Indicators: Integrated dynamic statistics sections to display "Stagiaires formés" (Trained students) and "Taux de réussite" (Success rates) prominently.
- High-Impact Media Integration: Featured professional photography of the Roissy campus and real-world training scenarios to provide an immersive student preview.
- Mobile-First Responsiveness: Guaranteed a flawless experience across all devices, particularly for students who primarily browse training opportunities on mobile.
Results
MARKET IMPACT & GROWTH
- Significant Increase in Enrollment: The optimized application funnel led to a measurable boost in monthly candidate submissions and successful apprenticeship placements.
- Strengthened B2B Partnerships: The professionalized "Company Portal" successfully attracted new corporate partners from the airport and logistics sectors.
- Improved SEO Visibility: Secured dominant rankings for high-intent keywords like "Formation alternance Roissy" and "CFA métiers du service."
- Enhanced Brand Credibility: The clear display of certifications and partner testimonials solidified IEF's reputation as a top-tier educational institution.
TECHNICAL PERFORMANCE
- High-Speed User Experience: Achieved lightning-fast load times for the training catalogue, ensuring zero drop-offs during the course browsing phase.
- Streamlined Backend Management: Delivered an easy-to-manage WordPress environment allowing the IEF team to update course dates and partner logos effortlessly.
- Robust Data Handling: Implemented secure, GDPR-compliant data collection for all student CVs and corporate inquiries.
- Optimized Conversion Rates: Redesigned Call-to-Action (CTA) placements resulted in a higher click-through rate from the homepage to the application forms.
I’ve used many e-learning platforms, but the user experience on Secure Academy is in a league of its own. The dashboard is incredibly intuitive, making it easy to track my progress and access course materials without feeling overwhelmed.
Scaling our team's professional development was a challenge until we integrated with Secure Academy. The platform’s ability to handle bulk enrollments while providing detailed progress tracking for each employee has been a game-changer for our HR department.
Secure Academy has successfully bridged the gap between high-level academic training and modern digital accessibility. The UI is clean, authoritative, and focuses entirely on the learner’s journey.
